Your Day-to-Day:

📍Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. 📍Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives 📍This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion 📍Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone. 📍Editorial calendar and organization workflows must be developed and managed. 📍Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why 📍Measurement and optimization of the program will be required on a regular and ongoing basis 📍Management of all creative resources including designers, writers, and other external agency relations 📍Integration of content programs with brand campaigns to drive brand demand. 📍Executive presentations on the program approaches and present the results.

What You Bring to the Table:

📍BA/BS or equivalent working experience 📍Experience creating content for the web and growing a social audience 📍Editorial mindset that seeks to understand what audiences consume and how to create it 📍Ability to analyze and report on content and social performance 📍Experience with wordpress, Google analytics, and the top social channels 📍Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

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