About the company
We build interconnected user experiences in the metaverse that meaningfully extend the potential of our lives, providing new opportunities for economic, social and cultural change. These fulfilling online experiences thread through our daily lives, enriching multiplayer games, live interactive events, entertainment and social spaces. As companies and individuals around the world move to create, experiment with and participate in increasingly sophisticated immersive experiences, Improbable can be your trusted partner. Drawing on more than a decade of experience, we can provide the necessary infrastructure, technology, people, expertise and insight to help you realise your ambitions, whatever your needs.
Job Summary
Skills & Experience
📍 Marketing operations expertise: Proven experience managing marketing operations, including technology stacks, campaign execution, and performance optimisation. 📍Systems & technology ownership: Skilled at owning and optimising platforms such as campaign management, analytics, workflow tools, and email automation. Experience with process design and documentation. 📍Data & reporting: Experienced in creating and maintaining dashboards to track performance, spend, and ROI, with consistency in reporting and metrics. 📍Campaign management: Ability to build and run targeted growth campaigns to attract and engage new users, managing cross-functional timelines and deliverables. Familiarity with asset libraries, brand compliance, and content calendars. 📍Analytical thinker: Data-driven approach to content posting and distribution strategies, leveraging analytics to improve campaign outcomes. 📍Collaboration & communication: Strong team management and interpersonal skills, with experience working across internal teams, agencies, and external partners.
Other Attributes
📍Web3/Crypto experience: Familiarity with Web3 and crypto ecosystems (Layer 1 / Layer 2 a plus). 📍Growth marketing: Background in implementing and optimising acquisition and retention campaigns. 📍Gaming industry exposure: Experience in gaming, particularly with game economies and user acquisition strategies, is a strong plus.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
