About the company
Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.
Job Summary
Responsibilities:
šStrategic Growth Plan: Execute and evolve a multi-channel paid strategy that grows GeminiĆ¢ĀĀs user acquisition and retention in partnership with the entire marketing team. šCross-Functional Collaboration: Partner with Product, Design, Legal, Data and other members of Marketing to execute on these campaigns, and analyze the impact. This includes A/B testing, product launch planning, and coordination with social and comms. šCustomer Insights: Develop strong strategic perspective on our product and broader crypto trends based on customer insights, market research, and more.
Qualifications:
š8+ years of experience in roles of growing responsibility at a global consumer brand(s) with a proven track record of delivering impactful marketing campaigns. šExperience in project management and aligning and uniting teams and stakeholders on key goals, identifying growth opportunities through data analysis/user research, and creating a growth roadmap. šExperience developing content, with a strong eye for copy, creative and storytelling. šDeep understanding of best in class marketing channels and creative growth strategies. šAn optimistic doer with an entrepreneurial mindset. Passionate about crypto and Web3.




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