About the company
Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture funds having raised $44M+ and trusted by over one million Canadians and counting. People who choose careers at Shakepay are helping shape a future of financial freedom, opportunity, and prosperity for all Canadians.
Job Summary
What you’ll be doing
📍Be the first dedicated marketing resource to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications).
📍Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy.
📍Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders.
📍Continue to develop lifecycle marketing practices across email, in-app, and push.
📍Maintain market insights through industry research and customer feedback process.
📍Present marketing strategies and plans to executives and cross-functional teams.
Who we’re looking for
📍5+ years of full-time experience in Marketing or related fields. 📍Copywriting experience in different forms of content - announcements, emails, in-app messages. 📍Experience developing insights-driven consumer go-to-market strategies with a proven track record of managing successful consumer-facing product launches. 📍Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams. 📍Extensive project management experience.
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