Share this article
Popular Denim Brand Diesel to Drop First NFTs on Rarible
The Italian company known for its jeans is the latest fashion brand to debut its own collection of NFTs.
Updated May 11, 2023, 7:11 p.m. Published Mar 10, 2022, 4:29 p.m.
Italian clothing brand Diesel is set to debut its new non-fungible token (NFT) project dubbed the “D:VERSE” on the Rarible marketplace on March 12. The collection is based on the brand’s showpieces from its autumn and winter 2022 collection.
In an attempt to give customers a more digital experience, Diesel is the latest fashion brand to jump on the NFT bandwagon. Italian luxury fashion house Prada and sportswear giant Adidas joined forces to launch an NFT project built on the Polygon network in January.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Also in January, Gap announced it had teamed up with InterPop to launch its first NFT collection on Tezos, rolling out a gamified digital experience that allowed customers to purchase a limited-edition Gap hoodie.
Those interested in the Diesel NFT drop will be able to subscribe to the D:VERSE’s whitelist, which closes later today. The whitelist sign-up will give users access to a pre-sale window for the first NFT drop.
Both traditional fiat and crypto will be accepted as a form of payment for the NFTs, and Diesel is also offering a tutorial for setting up an e-wallet.
Morgan Stanley (MS) predicts the total NFT market will grow to $300 billion by 2030. The report identifies luxury brands such as Gucci, Balenciaga and Kering as in the best position to profit from digital collaborations in the metaverse.
Luxury fashion brands have already been making millions of dollars from auctioning off NFTs. In September, Italian haute couture label Dolce & Gabbana launched its first NFT collection, Collezione Genesi, which fetched approximately $5.65 million in a sale.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
French Banking Giant BPCE to Roll Out Crypto Trading for 2M Retail Clients
The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq.
What to know:
- French banking group BPCE will start offering crypto trading services to 2 million retail customers through its Banque Populaire and Caisse d’Épargne apps, with plans to expand to 12 million customers by 2026.
- The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq, with a €2.99 monthly fee and 1.5% transaction commission.
- The move follows similar initiatives by other European banks, such as BBVA, Santander, and Raiffeisen Bank, which have already started offering crypto trading services to their customers.
Top Stories
