Three-Part Strategies for Growing International Brands with with Jess Chin, CMO of The Algorand Foundation

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation.

Oct 2, 2023

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ABOUT

In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump into the blockchain space at Algorand. She discusses lessons learned from working at these iconic brands, including the importance of being obsessed with product market fit, understanding the consumer and developing products that solve real needs.

Links mentioned from the podcast:

On Day 146, Screenwriters Reach Deal With Studios to End Their Strike

Why Ducati is confident in Web3, despite the cold of crypto winter

Your NFTs Are Actually — Finally — Totally Worthless

Jess’ Twitter

Algorand’s Twitter

Algorand Website

"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Jonas Huck. Artwork by Nicole Marie Rincon.

HOSTS

Sam Ewen

Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios