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Richest YouTube Star MrBeast’s Firm Files Trademark With Crypto Ambitions
The application includes language related to crypto and Web3, such as managing financial services, downloadable software, and SaaS tools for managing crypto-related functionality.
Oct 18, 2025, 8:00 p.m.
What to know:
- Beast Holdings, tied to YouTube personality MrBeast, has filed a trademark application for "MrBeast Financial" with crypto-linked services.
- The application includes language related to crypto and Web3, such as managing financial services, downloadable software, and SaaS tools for managing crypto-related functionality.
- The move hints at a potential push into fintech and Web3, possibly targeting MrBeast's massive audience, and could serve as a crypto on-ramp or exchange.
Beast Holdings, the business entity tied to YouTube personality Jimmy ‘MrBeast’ Donaldson, has filed a U.S. trademark application for “MrBeast Financial,” with language suggesting a possible push into crypto.
The application includes services like cryptocurrency payment processing, crypto exchange, and trading through decentralized exchanges (DEXs).
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The filing also mentions downloadable software and software-as-a-service (SaaS) tools for managing financial services, including crypto-related functionality.
While MrBeast, the richest YouTuber, is best known for viral stunts and philanthropic giveaways, the filing hints at more ambitious ventures in fintech and Web3.
If developed, the “MrBeast Financial” platform could serve as a crypto on-ramp, targeting the creator’s massive audience. On social media, users are speculating MrBeast could be planning a cryptocurrency exchange or crypto-linked neobank.
The application is still in its early stages and hasn’t yet been assigned to an examiner. It’s important to point out that trademark filings don't guarantee product launches.
Still, given his massive following, such a move could bring crypto to millions.
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
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