Share this article

Binance Makes Strategic Investment in Chinese Crypto Media Firm

Cryptocurrency exchange Binance has made an undisclosed investment in Chinese media and data source Mars Finance.

Updated Sep 13, 2021, 11:27 a.m. Published Sep 17, 2019, 9:33 a.m.
Binance CEO Changpeng Zhao
Binance CEO Changpeng Zhao

Update (10:47 UTC, Sept. 17, 2019): Added comment from Changpeng Zhao, CEO of Binance.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

Cryptocurrency exchange Binance, the world's largest by trading volume, has made a strategic investment in Chinese media and data source Mars Finance.

According to a report from Bloomberg citing a press release, the investment amount was not disclosed, but values the company at $200 million.

Aside from Binance, which reportedly made its first strategic investment in China with the round, Beijing-based Mars Finance was also backed by Ceyuan Ventures and Matrixport, a financial services startup founded by co-founder of bitcoin mining firm Bitmain, Jihan Wu.

Discussing the investment, Binance CEO Changpeng Zhao said:

“We have large respect for data, news and research firms which support the positive growth of the blockchain industry. We will continue to pursue strategic investment opportunities in our mission to bring crypto further mainstream, increase adoption and accessibility, and help the industry grow sustainably.”

The media site was founded by tech entrepreneur Wang Feng in 2018, Bloomberg says, and has previously raised two funding rounds from investors including IDG Capital and the venture subsidiaries of OKCoin and Huobi.

The firm's website indicates it also offers market reports and a VC fund called Consensus Lab (no relation to CoinDesk Consensus).

The news comes as Binance's new U.S. platform prepares to onboard customers in preparation for live trading.

Binance.US said last week that it will open registration and deposits Wednesday, Sept. 18, after which it will roll out a number of Binance products across the U.S.

Changpeng Zhao image courtesy of Binance

More For You

Protocol Research: GoPlus Security

GP Basic Image

What to know:

  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

More For You

Bitcoin Faces Japan Rate Hike: Debunking The Yen Carry Trade Unwind Alarms, Real Risk Elsewhere

japan, flag. (DavidRockDesign/Pixabay/Modified by CoinDesk)

Speculators maintain net bullish positions in the yen, limiting scope for sudden JPY strength and mass carry unwind.

What to know:

  • Impending BOJ rate hike largely priced in; Japanese bond yields near multi-decade highs.
  • Speculators maintain net bullish positions in the yen, limiting scope for sudden yen strength.
  • BOJ tightening may contribute to sustained upward pressure on global yields, impacting risk sentiment.