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Bitcoin Remains Under Pressure as Gold Quietly Targets New Record High

Gold climbed nearly another 1% on Thursday to just below $3,500 per ounce.

Updated Aug 28, 2025, 8:27 p.m. Published Aug 28, 2025, 8:26 p.m.
Gold futures surged to record highs on Friday amid tariffs on the precious metal. (Jingming Pan/Unsplash)
Gold continues surge as bitcoin stays under pressure (Jingming Pan/Unsplash)

What to know:

  • An early rally for crypto on Thursday was snuffed out by the U.S. afternoon hours.
  • At the same time, gold continued its rise, climbing very close to a new record high.
  • Macro factors giving a boost to gold in recent weeks aren't having the same effect on bitcoin.

An attempted rally in crypto earlier on Thursday was met by steady selling throughout the U.S. afternoon hours.

After rising above $113,000 level at one point, bitcoin retreated to $111,800 late in the session, down about 0.7% over the past 24 hours. The selling in ether and was a bit more sizable, with those tokens lower by 2.1% and 1.4%, respectively.

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Outperforming among the majors was Solana's SOL , which rose 3.1% over the past day.

Quietly on the rise even as bitcoin struggled mightily over the past two weeks is gold. The yellow metal was higher by another 0.8% on Thursday to $3,477 per ounce.

For the month of August, gold's outperformance is even more stark — a rise of nearly 4% as bitcoin slid 5.2%.

At $3,477, gold now sits only a few dollars below its record high of $3,534 hit earlier this month on fears (now allayed) that Swiss gold bars would fall under punitive White House tariffs against Switzerland.

For whatever reason, the macro developments — lower interest rates and weaker U.S. dollar — giving a boost to gold over the past weeks are failing to ignite a bid for digital gold, aka bitcoin.

On tap for September appears to be the resumption of Federal Reserve rate cuts and one or possibly two new (likely dovish) Fed members appointed by President Trump. The year's final four months could get interesting.

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