Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.

Dec 19, 2022

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ABOUT

This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.

Links mentioned from the podcast:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

HOSTS

Sam Ewen

Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios