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UK Government Moving to Restrict Cryptocurrency Promotions
Under the U.K. government's proposals, unauthorized companies would need explicit approval to legally market cryptocurrency products.
By Paddy Baker
Updated Sep 14, 2021, 9:33 a.m. Published Jul 20, 2020, 2:32 p.m.
The U.K. government is looking to increase oversight into cryptocurrency promotions in order to protect investors.
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- HM Treasury said Monday it was looking to clamp down on "misleading and inadequate promotions" that endangered retail investors.
- Brought forward by John Glen, the City Minister responsible for the U.K.'s financial services sector, the proposals, published Monday, call for companies to pass through a "regulatory gateway" before being approved to promote cryptocurrency products.
- This follows a 2018 report from the government's "Cryptoassets Taskforce," which said misleading advertisements and promotions for cryptocurrency products was a key investor protection issue.
- Under the proposals, the Financial Conduct Authority (FCA) would become the body responsible for overseeing digital asset promotions.
- Any firm looking to approve the financial promotions from unauthorized firms would first need to have the consent of the FCA.
- In a statement, Glen said existing regulation had failed to keep up with the expanding number of products coming to market.
- He added the proposals would bring crypto product promotions up to the same levels as those for other asset-classes.
- The proposals are currently in the consultation phase, which will continue until Oct. 25.
See also: UK Financial Watchdog Warns Crypto Firms to Register Before End of June
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- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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- Coinbase Institutional is seeing a potential December recovery in crypto, citing improving liquidity and a shift in macroeconomic conditions that could favor risk assets like bitcoin.
- The firm's optimism is driven by rising odds of Federal Reserve rate cuts, with markets pricing in a 93% chance easing next week, and improving liquidity conditions.
- Several recent institutional developments, including Vanguard's crypto ETF policy reversal and Bank of America's greenlighting of crypto allocations, have contributed to bitcoin's rebound from recent lows.
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