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UK Crypto Promotions Laws Hoped to Be in Place by Late 2023
The Financial Services and Markets Act amendment, which would enable the new rules, will soon be discussed in Parliament.
Updated Mar 28, 2023, 6:04 p.m. Published Mar 28, 2023, 5:01 p.m.
Crypto promotion legislation is on track to be in force by late this year, the U.K. Treasury said in a tweet on Tuesday.
A draft of the Financial Services and Markets Act amendment was published on Monday. It will enable the Financial Conduct Authority (FCA) to regulate crypto firms under the existing promotions law set out in the Financial Services and Markets Act (FSMA).
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The rules are aimed at allowing the U.K. government to try and safeguard consumers from "misleading crypto asset promotions," the Treasury said in a tweet.
The legislation also includes a limited time exemption for crypto companies that will allow those that are registered with the FCA the opportunity to approve their own ads as opposed to relying on others to do so. Some companies are authorized companies under FSMA, so can approve their own ads, but crypto companies do not fall under that umbrella.
An accompanying document to this measure estimated that if third parties were approving crypto ads, it would cost firms between 5,000 to 15,000 British pounds (US$6,168 to $18,504) to win acceptance depending on the "complexity of materials."
The Financial Services and Markets Act amendment will soon be discussed in Parliament.
Read more: Proposed UK Rules Will Make Advertising Crypto a Lot Harder, Industry Warns
Jack Schickler contributed to reporting.
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- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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