Driving Into the Metaverse With Pia Schörner of BMW

BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse shares insights on creating authentic brand experiences in virtual worlds and building relationships with the next generation of drivers.

Jan 30, 2024

Listen or watch all the new CoinDesk podcast episodes wherever you want.

ABOUT

In this episode of “Gen C,” Avery and Sam chat with BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse Pia Schörner about the automaker's forward-thinking approach to engaging younger audiences through gaming, the metaverse and emerging technologies like VR and AI. With 17 years driving innovation at BMW, Schörner provides an inside look at everything from the company's presence on Fortnite to its perspectives on digital ownership and the future of driving.

Links mentioned from the podcast:

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

HOSTS

Sam Ewen

Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios