The Creator Is the Product, With Shopify’s Head of Brand Jess Williams

We’re joined by Jess Williams, head of brand at Shopify, to discuss the brand's work with creators and influencers as the next generation of entrepreneurs, their investment in women's sports sponsorships and their use of platforms like TikTok and gaming for commerce opportunities. Williams also provides insights on marketing trends like leveraging creators for ads and driving commerce through immersive experiences.

Links mentioned from the podcast:

• Disney Tries Again To Get Game Business Right With Epic, Fortnite Deal
• Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app
• Jess on Twitter
• Shopify Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.