Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
Nov 16, 2022
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ABOUT
Generation C is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
HOSTS
Sam Ewen
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios
EPISODES
The Art of Crypto Brand Building at Scale
Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive ...
Aug 11, 2025
The Wireless Revolution Fueled by Blockchain
Frank Mong of Helium reveals how blockchain-powered hotspots and shared infrastructure are disrupting traditional tel...
Aug 4, 2025
Legacy Rewired: Where Traditional Media Meets New Tech
Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while ...
Jul 28, 2025
Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Haun Ventures CMO Rachael Horwitz breaks down how crypto is going mainstream through stablecoins and why the industry...
Jul 22, 2025
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