As Some Exchanges Sprint, CoinW Sets a Marathon Pace

Long-term utility is key to the platform’s innovation strategy.

Crypto investment might be a cyclical play, but the market has come to realize that projects with staying power focus on long-term value rather than short-term hype.

This long-term approach is central to how CoinW operates. Through consistent product development and ecosystem building, CoinW has created a full suite of products. While the common strategy in the industry is to chase trends, CoinW has committed to a marathon approach.

“Every step is planned, and every product is built for long-term utility,” says CoinW chief strategy officer Nassar Al Achkar. “In the current market, this patient and forward-thinking strategy is both uncommon and valuable.”

CoinW reaches its stride

Data from CoinGecko shows the market is becoming more rational. More than half of cryptocurrencies listed on GeckoTerminal have failed, with the majority of those dissolutions occurring during 2024 and early 2025. In the first quarter of 2025 alone, 1.8 million tokens failed. In effect, short-term, explosive growth strategies are becoming unsustainable.

Projects without solid tech, products or community backing die out quickly as users prioritize product utility and platform stability. As the crypto space becomes more accessible, those projects that actively pursue regulatory compliance worldwide have tended to become more successful.

And that’s where the CoinW ethos, what Nassar calls its “crypto marathon spirit,” comes into play. “The idea is to focus on endurance, rhythm and long-term building,” he says, “not on chasing momentary hype.”

The goal is to use a steady, consistent strategy to win user trust and build a resilient ecosystem that can survive market volatility.

Marathon spirit in practice

“CoinW isn’t alone in its long-term thinking,” Nassar says. “The Beats by Dre over-the-ear headphone has existed in the same form for almost 20 years now, but you don’t stop innovating because you perfected design. For example, Beats broadened its product line and back-integrated into music streaming. This inspires us to put product and ecosystem first, focusing on user experience and long-term value.”

Similarly, CoinW was already practicing the crypto marathon spirit since its 2017 founding through consistent product development and engaging in offline events. Initially, the platform spent three years quietly refining its product. Eight years later, it has developed a complete product ecosystem with its recent full-stack upgrade.

That ecosystem is made up of the main exchange plus three independently operated entities:

• CoinW’s Integrated Trading Platform, which operates in every corner of the world, supporting a broad range of trading pairs. It uses AI-driven strategies and multi-layer risk controls for smart order routing and optimized matching, delivering a secure and efficient centralized trading experience.
• GemW, an on-chain asset aggregation platform for high-potential and long-tail on-chain assets. Users trade instantly without configuring a wallet or holding gas tokens simply by entering a contract address. The platform combines on-chain data, social sentiment and project analysis to help users identify promising assets.
• DeriW, a public blockchain infrastructure that enables zero-gas perpetual futures trading and transparent on-chain matching. Its liquidity pools deliver an efficient, transparent, low-cost on-chain trading experience.
• PropW, a proprietary trading platform operated by an independent entity within the CoinW ecosystem that allocates the firm’s capital to qualified cryptocurrency traders. Through a structured evaluation program and rigorous risk management framework, traders can demonstrate their strategies and earn performance-based profit shares.

The centralized exchange now has more than 15 million registered users worldwide and a $5 billion daily trading volume. PropW, which recently celebrated its one-year anniversary, already has more than 50,000 users who have received $1.7 million in total rewards. DeriW’s mainnet went online two months ago, and Nassar already considers it a successful launch.

"Just like running a marathon, we've spent years preparing and building steadily on core pillars like CoinW, DeriW, PropW, GemW and others," Nassar says. "For our 8th anniversary, we've completed a full stack upgrade that brings it all together – a seamless, powerful ecosystem that's opening up the future of trading."

Running in real life

Beyond product development, CoinW extends its long-term philosophy by building a global community through offline events, connecting with like-minded builders worldwide. At TOKEN2049 Singapore, CoinW reinforced its industry presence as a three-time platinum sponsor. The "Crypto Marathoners" lounge in the L5 Networking area became a focal point, showcasing its development achievements across spot trading, derivatives and on-chain asset aggregation.

CoinW's official mascot also made its offline debut, with limited-edition merchandise sparking spontaneous social media buzz among attendees.

The event also featured Nassar's widely-discussed keynote "The Future of Trading: From Fragmented to Unified," where he emphasized how exchanges must evolve from "product stacking" to "ecological synergy." CoinW capped off its presence with "The Afterglow," an exclusive high-altitude party atop Marina Bay Sands that drew nearly 300 ecosystem partners, investors and media representatives – one of the conference's most influential gatherings.

CoinW is celebrating its 8th anniversary with “8 Cities, 1 Crypto Journey,” a global marathon campaign that connects crypto communities and embodies the crypto marathon spirit.

Spanning eight major cities across Asia, Europe and the Americas, each stop features a dedicated running team that reflects CoinW’s commitment to building trust, community and shared ambition – beyond trading alone.

The marathon campaign kicked off in Berlin with strong participation from the local crypto community. The journey continues with upcoming events in Paris, Shenzhen, Hong Kong, Toronto, New York, Buenos Aires and Dubai.

In this crypto marathon, endurance, pacing, and teamwork are crucial. CoinW runs alongside its users, embodying their slogan "Here for Crypto" and building a vibrant global community that extends beyond the digital realm, connecting builders and enthusiasts worldwide.

At the close

The next phase of the industry will be defined not by traffic but by durable products and integrated ecosystems built on trust. As exchanges evolve beyond single-function offerings, success will hinge on full-stack ecosystems that prioritize security, transparency, and sustainability.

“Crypto is a marathon, not a sprint," Nassar says. “At CoinW, we’re built for the long haul—focused on innovation and building trust every step of the way.”