Advertising
Crypto Advertising Is Inherently Political — and That’s a Good Thing
The crypto industry's messaging and adverts often read like advocacy because crypto's nature questions centralized control and trust, argues Paragon's Conrad Young.
Viant Technology Could Benefit From Buying Bitcoin, Eric Semler Says
The Semler Scientific chairman flagged the ad tech firm as ripe for a bitcoin treasury strategy amid stock struggles and cash stockpile.
Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers
Addressable is looking to bring Web2 marketing tactics to the Web3 economy.
TON-Based Economy Starting to Take Root in Telegram, TON Foundation Says
The Open League program, announced on April 1, is bringing users on-chain in "unprecedented numbers," TON Foundation's Justin Hyun told CoinDesk.
5 Strategies for Acquiring Users On-Chain
From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers.
UK Regulator Publishes Guidance for Crypto Marketing Regime
The Financial Conduct Authority’s new ad regime took effect in October.
Crypto Exchange Bybit 'Exploring All Options' to Stay in UK: CEO
Companies like Luno and PayPal have halted certain crypto operations in the country in response to regulations set to take effect next month.
U.K. Crypto Firms Can Apply for 3-Month Reprieve to Comply With Tough New Ad Rules
Bans on aggressive marketing were set to take effect in October, but companies can apply to delay some aspects until January.
Even Unpaid Social Media Crypto Promotions May Breach UK Ad Rules: Financial Regulator
The Financial Conduct Authority (FCA) gained oversight of crypto promotions with the approval of the Financial Services and Markets Act last month.
Social Media Targeted in EU Consumer Group Complaint About Crypto Ads
BEUC wants Instagram, YouTube, TikTok and Twitter to prohibit influencers from promoting crypto.
