Share this article
LA’s Iconic Staples Center to Be Renamed Crypto.com Arena
The naming deal is one of the biggest in sports history, according to the L.A. Times.
Updated May 11, 2023, 4:09 p.m. Published Nov 17, 2021, 7:31 p.m.
The Staples Center arena in Los Angeles, known to pro basketball fans as “The House That Kobe Built,” will be renamed Crypto.com Arena on Christmas day, the arena announced.
- The Singapore-based crypto exchange bought the naming rights from AEG for 20 years, for $700 million, the L.A. Times reported, citing sources familiar with the matter.
- The $700 million figure makes it one of the largest naming rights deals in sports history, according to the newspaper. An AEG spokesperson declined to comment on the figure.
- The multi-purpose arena will reveal the new branding on Dec. 25, when the Los Angeles Lakers host the Brooklyn Nets. All Staples Center external signs will be changed to the new name by June 2022.
- Crypto.com will also be an official partner of the Los Angeles Lakers and pro hockey’s LA Kings under the agreement.
- The crypto exchange’s logo already adorns the jerseys of the National Basketball Association Philadelphia 76ers team.
- AEG is the sports and entertainment company that owns and operates the Staples Center, as well as other major sports and music venues like The O2 in London and Mercedes Platz in Berlin.
Read more:Crypto.com’s CRO Token Soars on Naming Deal for LA’s Staples Center
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
UPDATE (Nov. 17, 08:00 UTC): Adds AEG comment in second paragraph.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
French Banking Giant BPCE to Roll Out Crypto Trading for 2M Retail Clients
The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq.
What to know:
- French banking group BPCE will start offering crypto trading services to 2 million retail customers through its Banque Populaire and Caisse d’Épargne apps, with plans to expand to 12 million customers by 2026.
- The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq, with a €2.99 monthly fee and 1.5% transaction commission.
- The move follows similar initiatives by other European banks, such as BBVA, Santander, and Raiffeisen Bank, which have already started offering crypto trading services to their customers.
Top Stories
