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Apollo Hires JPMorgan's Christine Moy to Lead Digital Assets Strategy
The investment giant will be looking to make investments between $50 million and $250 million in blockchain and Web 3.
Updated May 11, 2023, 5:35 p.m. Published Apr 28, 2022, 12:59 p.m.
One of the world's largest private equity investment firms with $498 billion in assets under management, Apollo Global Management, has made a major push into crypto by hiring former JPMorgan (JPM) executive Christine Moy to be its first head of digital assets strategy, the company said Thursday. Bloomberg first reported the news.
- "In this newly created position, Christine will lead digital asset strategy across the firm, exploring more ways to apply blockchain technologies to our business," Apollo said in a statement emailed to CoinDesk. "She’ll also play a key role in our strategy to invest in the most innovative digital asset companies and founders, with a specific focus on those transforming the financial services sector where Apollo can serve as a validator and enabler of new technologies."
- Moy spent 18 years at JPMorgan Chase and gained a reputation as one of the most crypto-forward executives in the industry. Most recently, she was made head of crypto and metaverse at JPMorgan, and was behind the bank’s audacious arrival in Ethereum-based Decentraland.
- Moy announced in February she was leaving JPMorgan for an unspecified opportunity.
- According to Bloomberg's report, Apollo will look for investment opportunities in blockchain and Web 3, but will not be funding projects that don't have high revenue generation potential. Investments will range between $50 million and $250 million, according to the report.
- Apollo is looking beyond bitcoin , "to real-world use cases like asset custody, securitizations and marketplaces,” John Zito, deputy chief investment officer of credit, told Bloomberg.
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- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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