Share this article
Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.
Updated Jun 1, 2023, 8:00 p.m. Published Jun 1, 2023, 4:16 p.m.
Nike Virtual Studios, the sportswear giant's digital arm, and video game developer EA Sports are partnering together to bring digital creations from Nike's .SWOOSH platform to the EA Sports gaming ecosystem.
Details about the partnership are limited, though Nike said in a press release that the collaboration will allow .SWOOSH members and EA Sports fans "to express their personal style through play." This includes "immersive experiences" and "new levels of customization within the EA Sports ecosystem."
STORY CONTINUES BELOW
EA Sports is a division of Electronic Arts that publishes games like FIFA, Madden NFL and more.
Nike's .SWOOSH platform released its first non-fungible token (NFT) sneaker collection last week, surpassing $1 million in sales. The sale of these "virtual creations" began on May 15, though the experience was hindered by technical issues and continuous delays.
At the time of writing, 97,627 of the Our Force 1 boxes have been sold from the total inventory of 106,453, according to Polygonscan.
"This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base," said Ron Faris, general manager of Nike Virtual Studios.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Real-World Asset DeFi Moves Into Sports Finance With Tokenized Football Club Revenues
A new DeFi model is providing football clubs with faster access to liquidity by converting future media and broadcasting revenues into tokenized, onchain assets.
What to know:
- A new protocol on Chiliz channels stablecoin liquidity toward football clubs by tokenizing future revenues like media and broadcasting rights.
- The model aims to replace costly, slow bank financing with on-chain credit backed by real-world sports assets.
- The initiative reflects a broader shift toward using blockchain to solve practical financing challenges in traditional industries.
Top Stories
