Share this article
Yield Guild Games Partner Ola GG Raises $8M to Expand P2E in Spanish-Speaking Markets
The funds will be used to acquire yield-generating NFTs and create language-specific educational content.
Updated May 11, 2023, 6:53 p.m. Published Apr 26, 2022, 9:56 p.m.
Ola GG, a regionally focused partner of the decentralized gaming startup , has raised $8 million to expand play-to-earn gaming in Spanish-speaking markets.
The seed funding round included investments from Galaxy Interactive, BITKRAFT and Arca, among others, Ola GG said in a statement.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The firm said it serves as a “regionally focused subDAO” and an “extension of the main YGG DAO.” However, Ola GG operates independently from a legal standpoint, a company representative told CoinDesk.
The funds will be used to acquire yield-generating non-fungible tokens (NFT) and the creation of Spanish-language educational content, Ola GG said. Proceeds will also be used to expand the adoption of play-to-earn gaming in the U.S., Latin America and Spain.
“The Hispanic market has many similarities to that of Southeast Asia, which is where YGG was born. With so many people living below the poverty line and lacking access to quality education, we are seeing an equally strong appetite for play-to-earn blockchain games and, with it, the adoption of cryptocurrencies,” Ola GG co-founder Clara Bullrich said in a statement.
Bullrich, a partner at the international multi-family office Alvarium Investments, co-founded Ola GG with Nicolás del Pino, who also co-founded Liquid Meta, a public liquidity mining operation. Del Pino also served in the past as a commercial partner at Bitex.la, a Latin American crypto exchange.
Currently, Ola GG has 3,000 scholarship players in its shared reward program, in which the guild keeps 30% of the earnings and does not require upfront compensation. Ola GG allows its members to play Axie Infinity and CyBall, although it plans to eventually support Genopets, Karmaverse and StarSharks, among other NFT games.
In Latin American countries such as Venezuela, many young people are making a living for their families by playing Axie Infinity, as CoinDesk recently reported.
According to Ola GG, the Spanish-speaking market has 230 million active gamers per month.
Більше для вас
Що варто знати:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Bhutan Debuts TER Gold-Backed Token on Solana
The Himalayan kingdom introduced TER, a Solana-based token backed by physical gold and issued through Gelephu Mindfulness City.
What to know:
- Bhutan introduced TER, a sovereign-supported gold-backed token issued via Gelephu Mindfulness City and custodied by DK Bank, offering a blockchain-based representation of physical gold.
- The token runs on Solana, giving international investors digital portability and on-chain transparency while mimicking the experience of traditional gold purchases.
- TER follows Kyrgyzstan’s USDKG launch, highlighting a growing trend of smaller nations issuing asset-backed digital currencies tied to audited reserves as part of broader economic and technological strategies.
Top Stories
