Binance Wallet Takes on Pump.fun and Bonk.fun With New Four.Meme Partnership

Binance will introduce a new token sale model within its Wallet, utilizing a bonding curve mechanism for price discovery in a partnership with the Four.Meme ecosystem that goes live on July 15.

Bonding curves adjust token prices in real-time based on demand: the more that users buy, the higher the price climbs. Tokens bought during the event are non-transferable until the sale ends and buy orders can’t be canceled.

The announcement comes as token launchpads Pump.Fun and Bonk.Fun see ever-growing volumes and user interest.

Pump.fun launched in January 2024 as Solana’s premier memecoin factory, handling over 11 million token creations and generating more than $800 million in fees. Its bonding-curve AMM lets anyone launch a token, locking in 80% supply to guarantee instant liquidity — instantly turning ideas into tradable coins and making “viral memecoins” accessible with a click.

Bonk.fun has ripped to the lead, capturing over 55% of Solana’s token issuances, fueled by a fee structure that directs 50% of fees to BONK buybacks and burns — which removes over $500,000 of BONK daily.

Binance stated that its dynamic system will enable early participants to gain exposure before listings on Binance Alpha or DEXs. Still, it also locks capital for the duration of the event and introduces price volatility from the outset

Users can exit early by selling back into the bonding curve before the event ends, assuming there’s demand. Otherwise, tokens unlock at the close and can be traded freely if listed.

The math is simple but risky: if the curve steepens too quickly, late entrants pay significantly more. If early participants dump, prices can collapse before listings begin.

Four.Meme’s ecosystem is valued at around $368 million as of Monday, and will be the first to test the format on Binance Wallet.

It may not necessarily rush to buy wherever tokens are launched. A warning on the Binance Alpha alerts users that these tokens are associated with “increased price volatility, higher risks,” and lack guaranteed liquidity.