Diesen Artikel teilen
Web3 Community Management Platform TYB Joins Shopify App Store
TYB (Try Your Best) is built on the Avalanche blockchain and provides brands with tools to expand their customer loyalty programs.
Von Cam Thompson
Web3 community and brand management platform Try Your Best (TYB) is joining leading e-commerce provider Shopify’s app store, allowing its roster of brands to connect a TYB widget to their Shopify checkout experience.
TYB, an Avalanche-based amplification platform that allows businesses to integrate blockchain-based rewards like non-fungible tokens (NFT), will now be accessible to retailers on Shopify. Businesses can use the app to expand their loyalty programs and provide customers with engagement-based challenges, discounts and exclusive drops.
STORY CONTINUES BELOW
Verpassen Sie keine weitere Geschichte.Abonnieren Sie noch heute den The Protocol Newsletter. Alle Newsletter ansehen
The platform has already onboarded popular retail brands JuneShine and Topicals into its ecosystem.
Breana Teubner, chief operating officer of TYB, told CoinDesk the company aims to help brands increase their community engagement through Web3 technologies and onboard as many Web2-native businesses as possible to decentralized ecosystems.
“We want to bring TYB to brand communities, and it's very simply a tool that allows brands to directly connect with, prompt and engage their communities,” said Teubner. “The Shopify component is really closing the loop on allowing the brand community members to redeem their collectibles for cool perks.”
Alex Danco, director of product at Shopify, said TYB is changing the way brands interact with their customers.
"Token-gating is the next frontier of loyalty and buyer engagement, and we're thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere," said Danco in a press release.
Shopify has recently been making its way into Web3. In July 2021, the company made plans to support merchants selling NFTs in their storefronts, and in January, Shopify added support for business owners to create, mint and sell Avalanche-based NFTs on the platform.
Mehr für Sie
Was Sie wissen sollten:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Mehr für Sie
Coinbase Taps Chainlink CCIP as Sole Bridge for $7B in Wrapped Tokens Across Chains
The integration enables users to move these assets across different networks and applications, leveraging Chainlink's secure oracle networks.
Was Sie wissen sollten:
- Coinbase has tapped Chainlink's Cross-Chain Interoperability Protocol (CCIP) for its wrapped assets, worth around $7 billion.
- CCIP will enable users to move assets across different networks and applications, leveraging Chainlink's secure oracle networks.
- The deal aims to improve cross-chain security and reduce risk, using CCIP's decentralized node-based design.
Top Stories
