Share this article
Swiss Telecom Company Is Bringing Crypto Collectables to TV
Now Swiss TV watchers can own a unique piece of digital art.
By John Biggs
Updated Dec 11, 2022, 7:37 p.m. Published May 24, 2019, 8:30 p.m.
Telecommunications giant Swisscom has unveiled a new approach to using non-fungible tokens (NFTs).
The product, called Noow, will display art that you own and you and the artist will know how many copies of his or her works have been distributed.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The app comes from a Zug-based, Dloop, which spun out of Swisscom's accelerator, Kickbox.
From the Greater Zurich Area Newshttps://www.greaterzuricharea.com/en/news/digital-art-put-blockchain-dloop:
Digital art is displayed on screens in places such as hotels, restaurants and offices. Changing sequences or animations create a unique ambience. However, a lack of copy protection systems and distribution platforms means that these works are often used illegally.
The startup dloop intends to change this situation with its NOOW app. The blockchain solution guarantees the ownership rights for buyers and payment for artists.
The service will be available on Swisscom TV, a set top box service in Switzerland, and include 100 words by thirty artists. Stefanie Marlene Wenger will curate the first batch.
Buyers get a certificate of authenticity and can see the art on their screen. They also know how many copies exist, allowing them to understand the rarity of their piece. It's obviously a work in progress but as it stands, it's a fun way to share the idea of cryptocollectables with a non-crypto audience.
"Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project," said Rieder. "NOOW is making digital art into a collector’s object and creating a value for it."
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Crypto Markets Today: Bitcoin Rises, but Risk Appetite Remains Weak
Crypto prices are little changed, with bitcoin steady after dropping back from last week’s post-Fed high while altcoins continue to underperform amid risk-off sentiment.
What to know:
- BTC rebounded from Sunday’s $88,000 low to around $89,900, though it remains well below the $94,300 it hit after the Fed’s 25 basis-point rate cut.
- More than half of the top 100 tokens are lower over 24 hours, with the CoinDesk 20 up just 0.16% and the broader CD80 down 0.77%, underscoring altcoins' continuing underperformance.
- Sentiment has slipped back into “extreme fear,” altcoin season indicators remain depressed, and bitcoin dominance continues to climb, reflecting investor preference for larger-cap assets.
Top Stories
