Share this article

Amazon Shareholders Push for Minimum 5% Bitcoin Allocation

The proposal submitted by the National Center for Public Policy Research calls for the company to add BTC to its treasury to beat inflation

Dec 9, 2024, 5:15 a.m.
Amazon shareholders call for diversifying into BTC. (James Yarema/Unsplash)
Amazon shareholders call for diversifying into BTC. (James Yarema/Unsplash)

What to know:

  • Amazon has a fiduciary responsibility to diversify into assets like BTC that outperform bonds, the shareholder proposal submitted by National Center for Public Policy Research said.
  • The company's present asset mix of cash, cash equivalents and bonds isn't adequately protecting the shareholder value, the proposal added.

Amazon's (AMZN) shareholders are urging the company to take a page from MicroStrategy's (MSTR) playbook by diversifying its reserves into bitcoin to beat inflation and boost shareholder value.

"Though bitcoin is currently a volatile asset – as Amazon stock has been at times throughout its history – corporations have a responsibility to maximize shareholder value over the long-term as well as the short-term. Diversifying the balance sheet by including some bitcoin solves this problem without taking on too much volatility," according to a shareholder proposal shared by conservative think tank the National Center for Public Policy Research (NCPPR).

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

"At minimum, Amazon should evaluate the benefits of holding some, even just 5%, of its assets in Bitcoin," the proposal added.

Bitcoin, the leading cryptocurrency by market value, has surged 134% this year, topping the $100,000 mark in a move that has outshined every major asset, including gold and the S&P 500. That said, shares in bitcoin holder MicroStrategy have seen even more significant gains, more than 500% versus Amazon's 49% rise.

The shareholders' proposal highlighted MSTR's outperformance, along with BTC adoption by companies like Tesla and Block, while emphasizing that the online retailer has a fiduciary duty to look beyond short-term volatility in assets like BTC, which appreciate more than bonds and add those to its Treasury.

At the end of the third quarter, Amazon had $585 billion in total assets, of which $88 billion represented cash, cash equivalents and marketable securities, including Treasury notes, foreign government and corporate bonds. The asset mix isn't adequately protecting the shareholder value, the proposal said.

Last month, the NCPPR submitted a similar shareholder from Microsoft shareholders, urging the tech giant to diversify into bitcoin. Microsoft shareholders are scheduled to vote on their bitcoin consideration proposal on Dec. 10.

More For You

Protocol Research: GoPlus Security

GP Basic Image

What to know:

  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

More For You

Proposed ‘AfterDark’ Bitcoin ETF Would Skip U.S. Trading Hours

Bitcoin and ether sink to multi-month lows (Getty Images/Unsplash+)

The fund would hold bitcoin only overnight, betting on data showing bitcon gains mostly occur outside regular market hours.

What to know:

  • Nicholas Financial has filed with the SEC to launch a bitcoin ETF that holds BTC only during overnight hours.
  • The “AfterDark” ETF buys bitcoin after U.S. stocks close for the day and then sells bitcoin and shifts into Treasuries during the American session.
  • Data shows bitcoin tending to perform better when traditional U.S. markets are closed.