Share this article
Jack Ma-Linked Yunfeng Financial to Build Ether Treasury Starting With $44M ETH Purchase
Yunfeng joins companies including SharpLink Gaming and Bitmine Immersion Technologies that have begun pursuing an ether treasury strategy in recent months.
Sep 2, 2025, 4:14 p.m.
What to know:
- Yunfeng Financial Group joined the ranks of publicly listed firms to adopt an ether treasury strategy with the purchase of 10,000 ETH.
- The $44 million purchase forms part of Yunfeng's expansion into Web3 real-world assets (RWAs), digital currency and artificial intelligence (AI), which it unveiled in July.
- Yunfeng said the ETH will reduce its reliance on traditional currencies and help facilitate its technological plans in Web3.
Yunfeng Financial Group (0376) joined the ranks of publicly listed firms to adopt an ether treasury strategy, buying 10,000 ETH for $44 million.
Hong Kong-based Yunfeng Financial, a provider of financial services such as insurance, brokerage and asset management, is majority owned by Shanghai-based private equity firm Yunfeng Capital, which was co-founded in 2010 by Jack Ma, who also co-founded Ant Group and Alibaba.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The ETH purchase, announced on Tuesday, forms part of Yunfeng's expansion into Web3, real-world assets (RWAs), digital currency and artificial intelligence (AI), which it unveiled in July. Yunfeng Financial said the ether will reduce its reliance on traditional currencies and help facilitate its technological plans in Web3.
A number of public including firms sports betting company SharpLink Gaming (SBET) and crypto mining and data center operator Bitmine Immersion Technologies (BMNR) have begun pursuing ether treasury strategies in recent months, buying large quantities of the world's second-largest cryptocurrency to emulate the playbook that Michael Saylor's Strategy (MSTR) made famous with bitcoin .
Yunfeng Financial's Hong Kong-listed shares closed 9.55% higher at 3.67 Hong Kong dollars (47 U.S. cents) on Tuesday.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Standard Chartered, Coinbase Expand Crypto Prime Services for Institutions
The companies will explore the development of trading, prime services, custody, staking and lending solutions for institutional clients.
What to know:
- The enhanced partnership builds on the existing tie-up between Standard Chartered and Coinbase in Singapore.
- Standard Chartered provides banking connectivity that enables real-time Singapore dollar transfers for Coinbase’s customers.
Top Stories
