Share this article
Tom Brady's NFT Startup Autograph Shifts Strategy Amid Struggles: NYT
Autograph is now shifting to a broader focus on helping celebs foster loyalty with their fans and has removed some crypto language from its marketing.
Updated Jul 7, 2023, 6:44 p.m. Published Jul 6, 2023, 4:33 p.m.
NFL legend Tom Brady's non-fungible token (NFT) startup venture is shifting its strategy following bear market-related struggles over the last year, the New York Times reported on Thursday.
The firm's revenue sank in 2022 amid the wider downturn in the digital asset market, according to the report, citing a person familiar with its finances. Autograph has laid off more than 50 employees, Insider reported in May and the Times confirmed in its report.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Brady co-founded Autograph in 2021 with the aim of helping celebrities sell NFTs to their fans. The firm raised $170 million in Series B funding at the start of last year. The company is now, however, shifting to a broader focus on helping celebs foster loyalty with their fans and has removed some crypto language from its marketing, according to the Times.
Tom Brady's crypto reputation has taken a hit from his endorsement of FTX, from whom he had accepted around $30 million worth of shares as part of his role as a brand ambassador for the now-bankrupt exchange. Brady and other celebrity endorsers of FTX such as his ex-wife Gisele Bundchen and basketball star Stephen Curry are also now being sued by FTX investors for allegedly misleading them.
Autograph did not immediately respond to a request for comment for this story.
Read More: Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
French Banking Giant BPCE to Roll Out Crypto Trading for 2M Retail Clients
The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq.
What to know:
- French banking group BPCE will start offering crypto trading services to 2 million retail customers through its Banque Populaire and Caisse d’Épargne apps, with plans to expand to 12 million customers by 2026.
- The service will allow customers to buy and sell BTC, ETH, SOL, and USDC through a separate digital asset account managed by Hexarq, with a €2.99 monthly fee and 1.5% transaction commission.
- The move follows similar initiatives by other European banks, such as BBVA, Santander, and Raiffeisen Bank, which have already started offering crypto trading services to their customers.
Top Stories
