이 기사 공유하기
Digital Toy Platform Cryptoys Raises $23M From a16z, Dapper Labs, Mattel
The company recent secured a partnership with toy manufacturing giant Mattel to transform some of its most famous products into playable avatars, which can be sold as NFTs.
작성자 Jamie Crawley
Cryptoys, a platform aiming to "reimagine what a toy actually is," has raised $23 million in funding from Andreessen Horowitz (a16z), Dapper Labs and multinational toy manufacturer Mattel (MAT).
The platform is the flagship product of non-fungible token (NFT) studio OnChain Studios and aims to bring NFTs to kids in the form of colorful characters. Cryptoys aims to combine these with gaming and apps within an interactive platform.
STORY CONTINUES BELOW
"We set out to reimagine what the concept of a 'toy' actually is and how digital mediums can allow us to go beyond physical constraints to achieve new levels of play and interactivity," OnChain CEO Will Weinraub said on Thursday.
The company recently secured a partnership with Mattel to transform some of its most storied characters into playable avatars, which can be sold as NFTs. Mattel is the manufacturer of such world-famous products as Barbie, Hot Wheels and Polly Pocket.
Cryptoys is built on Flow, the blockchain developed by Dapper Labs, which has seen its digital basketball collectible platform NBA Top Shot amass around $1 billion in sales.
The NFT market, having enjoyed a mesmeric boom in 2021 at the peak of the crypto bull run, could face some serious challenges in the months ahead with the broader crypto ecosystem now firmly in bear market territory.
It will remain to be seen to what extent a platform geared specifically towards kids will prove a thriving use case for digital assets and blockchain technology.
Read more: NHL Partners With Sweet to Offer Digital Collectibles, NFTs
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
JPMorgan Launches Tokenized Money Market Fund on Ethereum as Wall Street Moves Onchain: Report
The $4 trillion U.S. bank is the latest financial giant in rolling out tokenized MMF onchain, joining BlackRock, Franklin Templeton and Fidelity.
What to know:
- JPMorgan Chase is launching its first tokenized money-market fund on Ethereum, named My OnChain Net Yield Fund (MONY), with an initial $100 million investment.
- The fund is part of a growing trend of blockchain-based financial products, with major firms like BlackRock and Franklin Templeton also entering the space.
- MONY allows investors to redeem shares using cash or USDC and aims to offer similar benefits to traditional money-market funds with added blockchain advantages.
Top Stories
