Elena Nisonoff

Elena Nisonoff is the co-founder of Halcyon, a boutique communications firm based in New York City specializing in Bitcoin, stablecoins, and AI. With a background in growth marketing, communications, and business development, she has led brand and sales strategy at Lolli, where she most recently served as Director of Marketing, and secured placements in outlets like The Wall Street Journal, CNBC, and Bloomberg. Her work sits at the intersection of media strategy and execution, helping companies craft narratives that cut through noise. She writes B-side, a Substack on messaging, media, and the architecture of compelling stories.